Make UEFA competitions a success on and off the pitch
As a Product Designer at UEFA, I worked across all steps of the end-to-end UX process, from research to design to UX writing, collaborating closely with Product Owners, Developers, and Business stakeholders to deliver solid digital solutions.
The Union of European Football Associations (UEFA), is the governing body for European football, responsible for organising competitions like the Champions League and the European Championship, and one of the leading sports organisation in the world.
UEFA Champions League app
Challenges
The new Champions League format started a new era for the competition, and therefore two main challenges were identified:
1) Promote and guarantee the fans understand the new league phase format;
2) Make all the necessary improvements on the app to accommodate the new competition format.
Features delivered
A redesigned section for fans to follow the official draw ceremonies in real time.
A simulator tool where is possible to predict match scores and understand how the new competition format works.
A bracket view that shows the teams progress on the tournament, with real-time updates and matches highlights.
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50+ million
Downloads
(Android)* -
4.8 rating
293,000+ reviews (Android + iOS)
-
13.4 million
Avg. monthly users
(App + Web)
* Apple does not publicly disclose download numbers for apps, unlike Google Play Store.
UEFA EURO 2024 app
Challenges
With the EURO 2024 happening in Germany across multiple cities and times, and with the different travel benefits fans could make use from, a scalable and versatile Fan Pass had to be developed for the EURO ticket holders.
On top of that, it was also critical to streamline the scanning process of the valid passes and guarantee that both fans, UEFA staff and the German travel authorities had an hassle free experience during the tournament.
Solution delivered
A Fan Pass that is directly linked to the match tickets, designed for multi-city tournament support.
Enhanced UI, developed in collaboration with the German travel authorities to guarantee an easy and quick way to scan travel benefits.
Features that can be remotely activated/deactivated, allowing UEFA to dynamically manage benefits across different venues and events throughout major competitions.
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850,000 users
used UEFA Fan Pass
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81%
of match ticket holders used travel benefits
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10 cities
Multi-city network integration